Branded Content

Branded Content

In this unique feature, the New York Knicks describe the sentimental value of the number they wear on their chest.  The focus on the number and story for each vignette fits perfectly with New York Lottery’s digital partnership with the team.

The personalities of the players come to life in this feature as members of the New York Knicks answer rapid fire questions.  Dunkin Donuts partnered with the team and enjoyed the benefits of being associated with the viral videos.

 

KNICKS ALL-ACCESS WEEKLY presented by DIPLY
This weekly feature showcased the action on the floor as fans received a recap of all the games in one TV magazine style feature presented by Diply.

diply 

 

LIVE STREAMS presented by CHASE
In a four-part series, Chase partnered with the New York Knicks to deliver an exclusive Facebook Live experience featuring iconic players and coaches.  I played several roles in the execution as part of the ideation process, partner integration, production, and hosted the panel discussions.

 

 

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