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“CELEBRATING RALPH LAWLER”
ROLES: CREATIVE DIRECTION / IDEATION / VIDEO EDITING
For the 2018-19 season, the LA Clippers collaborated with MKTG to celebrate their iconic and legendary broadcaster Ralph Lawler in his final season with the franchise. The Clippers’ desire was to bring Ralph’s remarkable stories to life. Utilizing interviews captured by the Clippers, MKTG created an series to trace the origins of Ralph’s memorable catch phrases, titled, Lawlerisms. Videos ran on Ralph’s social channels which were created for this season, as well as Clippers main social channels and ran on the in-stadium jumbotron during the last week of the regular season.

“RALPH’S REFLECTIONS: WORLD B. FREE RAPS”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“RALPH’S REFLECTIONS: FIRST SEASON TICKET HOLDER”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: FASTEN YOUR SEATBELTS”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: WEDGIE”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: OH ME OH MY”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: LAWLER’S LAW”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: THE LOB, THE JAM”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

“LAWLERISMS: BINGO”
ROLES: CREATIVE DIRECTION / VIDEO EDITING

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