Knicks Content Page

“THE LAB”
ROLES: CREATOR / PRODUCER

A deep analytical dive into how NBA player’s score, defend, and rebound inside The Lab.  The three-part series included Derrick Rose, Carmelo Anthony, and Kristaps Porzingis.  I hired Elevation Digital Media as the production crew on this project while creating the overall concept, managing the technical elements, and distributing across all of the New York Knicks social media platforms. The successful series also appeared on Knicks.com, NBA.com, and inside Madison Square Garden on GardenVision.

 

“I WAS THERE”
ROLES: CREATOR / PRODUCER

As part of the 70th Anniversary for the Knicks, I was tasked with creating digital content for all platforms to celebrate througout the season.  My goal in this feature was to develop a new twist to the iconic John Starks dunk over the Chicago Bulls in 1993.  Daniel and Shawn Glass shared their unforgetable memory from the famous play and were surprised by a special guest at Madison Square Garden.

“THE DRAFT FACTORY”
ROLES: CREATOR / PRODUCER
The summer is a challenging time for content creators working in the NBA to maintain relevancy in the social and digital space.  I created a series featuring 20 “Draft Factory” vignettes that showcased the prospects in the 2017 NBA Draft.  To bring these episodes to life, I hired Elevation Digital Media to build a factory environment where we could highlight the achievements and statistics for each player.  Throughout the month leading up to the NBA Draft, I distributed the episodes on the New York Knicks social channels and Knicks.com.

 

“MARCH MEMORIES”
ROLES: CREATOR / PRODUCER / INTERVIEWER

March Madness is one of the largest sports events in the world.  To tap into that enormous audience, I interviewed players on the New York Knicks roster to discover their special memories of the NCAA Tournament.  I then hired Elevation Digital Media to create a unique retrospective feature for each player that enjoyed a meaningful moment in the iconic tournament.  Throughout March, I distributed the stylized four episodes across all the New York Knicks social media platforms and Knicks.com.  The pieces were also prominently featured on GardenVision during games at Madison Square Garden.

“VIDEO INFOGRAPHICS”
ROLES: CREATOR / PRODUCER
To introduce the new-look Knicks team to the fan base, I created a series entitled, “#NewKnicks.”  The highly engaged piece of content was built in a blueprint style of infographic and animated to bring the achievements of each player to life.  I hired MKTG’s VP of Creative, Elliot Gerard to create the five-part series.  From ideation to digital distribution, I managed this project and was pleased to see the final episodes appear on the New York Knicks social channels and inside Madison Square Garden on GardenVision.

“MY NUMBER”
ROLES: CREATOR / DIRECTOR / PRODUCER

My-Number_new_new
In this unique feature, the New York Knicks describe the sentimental value of the number they wear on their chest.  The focus on the number and story for each vignette fits perfectly with New York Lottery’s digital partnership with the team.

“SPEED DRILLS”
ROLES: CREATOR / DIRECTOR / ON-AIR TALENT

The personalities of the players come to life in this feature as members of the New York Knicks answer rapid fire questions.  Dunkin Donuts partnered with the team and enjoyed the benefits of being associated with the viral videos.

 

KNICKS ALL-ACCESS WEEKLY presented by DIPLY
ROLES: CREATOR / PRODUCER / VOICEOVER
diply
This weekly feature showcased the action on the floor as fans received a recap of all the games in one TV magazine style feature presented by Diply.

 

 

LIVE STREAMS presented by CHASE
ROLES: CREATOR / PRODUCER / ON-AIR TALENT


In a four-part series, Chase partnered with the New York Knicks to deliver an exclusive Facebook Live experience featuring iconic players and coaches.  I played several roles in the execution as part of the ideation process, partner integration, production, and hosted the panel discussions.

 

 

This is a unique website which will require a more modern browser to work!

Please upgrade today!