Resume

An experienced digital content marketing executive with a successful track record at the intersection of content, technology and fan engagement, delivering revenue-generating results through creative ideation and strategic execution. Proven leadership skills leading large-scale video production for social media.

CORE COMPETENCIES

Content production ~ Social media content ~ Branded video content ~ Live event coverage ~ Creative development ~ Content distribution ~ Social platform management & analytics ~ Graphic design ~

PROFESSIONAL EXPERIENCE

NEW YORK KNICKS (Oct 2011-Present)
New York, NY
DIRECTOR OF DIGITAL & SOCIAL MEDIA CONTENT

  • Responsible for all social media content development, strategy & execution across all NY Knicks social platforms
  • Creates and oversees all branded video content for MSG partners; generating over $2MM in revenue for

department
Produce, script, direct and host 40+ social media videos per season, generating 77 MM impressions & 5 MM video views
Creator of NY Knicks video series The Lab, Draft Factory & Speed Drills, totaling over 2MM video views
Grew NY Knicks social channels into a top-10 ranked team in the NBA for social engagement, views

and

fans
Leads all creative ideation, programming, production operations and distribution
Works cross-functionally and collaborates with legal, basketball operations, PR, marketing and sales
Represents NY Knicks across major broadcasts including NBATV, ESPN and to senior executives at MSG
Designs graphics & writes copy for social; manages content updates for website; provides all social media analytics
Leads a roster of freelance media producers, content creators, designers, illustrators and editors to produce social content

MINNESOTA TIMBERWOLVES (Nov 2008-Oct 2011)
Minnesota, MN
WEB EDITOR/WRITER

Creator of “The Awkward Handshake” video sensation that garnered 2MM+ video views & featured by Yahoo, NBATV, ESPN, and CNN
Co-hosted NBA general interest web series & in-arena preview and halftime radio shows
Led all content production, development

and

distribution across multiple platforms including web, mobile, social
Produced, scripted and directed 40+ video features per season

KCSP-AM 610 SPORTS RADIO (June 2005-Oct 2008)
Kansas City, KS
MORNING PRODUCER, ANCHOR & HOST

Lead producer & anchor for morning sports updates
Produced & co-hosted college football talk show

WEB CONTENT MANAGER

Wrote & published all website updates, features and analyses covering local & national sports events
Designed all digital graphics to promote campaigns including contests, promotions, and advertisers
Led all website updates and maintenance, including podcasts, program schedules and blogs

EDUCATION

UNIVERSITY OF KANSAS (2000-2004) Lawrence, KS
William Allen White School of Journalism and Mass Communication Bachelor of Science in Journalism, Concentration in News & Information

SKILLS AND ADDITIONAL INFORMATION

Proficient in HTML, Adobe Photoshop, Adobe Premiere, Adobe Audition, Adobe Flash, ListenFirst, Percolate

AWARDS:
610sports,com 2008 Finalist for Best Digital Content, Kansas Association for Broadcasters 2004 First Place, Station Website, 2003 Honorable Mention, Entertainment Program

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